Due diligence
The Red Flags We Reject Before Any Swiss Link Goes Live
Most bad Swiss links fail a human review long before a metric tool has anything useful to say.
Andreas Keller12 min read
Notes
Blog
Field notes on Swiss link building: how we vet publishers, place mentions on news and trade desks, run guest posts, and set timelines. Drawn from a file of over 25,000 Swiss and .ch websites, written to be used on a live campaign rather than to mirror the service pages.
Public sector
Earning Mentions on .edu.ch and .admin.ch Without Shortcuts
Institutional Swiss links reward public usefulness. They punish anyone who treats them like a product SKU.
Lukas Meier11 min read
Retail SEO
Authority That Actually Reaches Swiss Product and Category Pages
Swiss shoppers trust categories and proof. Links should feed those pages, not only the homepage.
Claire Rochat12 min read
Expectations
A Practical Calendar for Link Results in the Swiss Market
Swiss rankings rarely jump on the first batch of links. They move when relevance and consistency stack.
Marco Fontana10 min read
Profile design
Building a Swiss Link Profile That Looks Earned Under Scrutiny
Natural in Switzerland means uneven, multilingual, and slightly imperfect — on purpose.
Thomas Wyss11 min read
Language & market
English Authority Helps Globally. Swiss SERPs Still Want Local Proof.
Strong English links are an asset. They are not a substitute for Swiss-language relevance.
Sophie Brunner10 min read
Publisher QA
A Publisher Vetting Checklist Built for Swiss Placements
If you would not cite the site in a client report, do not put your brand on it.
Elena Giovanoli12 min read
Digital PR
Getting Cited by Swiss News Desks in Zurich, Geneva, Basel, and Lausanne
News links follow stories Swiss desks can defend to their readers — not packages sold as SEO inventory.
Nina Hauser12 min read
Editorial placements
Contributed Articles on Swiss Sites Editors Will Actually Keep
If the piece only exists to carry a link, Swiss editors and search systems both notice.
Claire Rochat11 min read
Campaign design
When Switzerland Needs Its Own Link Programme — and When It Does Not
International links and Swiss links solve different ranking jobs. Mixing them without a plan wastes both.
Lukas Meier11 min read
Swiss placements
If a note matches a campaign you are running, write.
Tell us which Swiss URLs matter and what you have already tried. The Zurich desk keeps a live file of 25,000+ Swiss and .ch publishers.
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